We Export Worldwide

Elif Tekstil Aksesuarları is a textile accessories supplier exporting worldwide.

Why do we export?

Exporting is of great importance for the growth and competitiveness of both a country and its companies. Companies generally turn to exporting for the following reasons:

• Increasing sales and profit: When a company that performs well in its domestic market expands into foreign markets, its profitability is very likely to increase.
• Gaining a share of world markets: A company that enters foreign markets gets to know closely what its competitors are doing in those markets and how they market their products.
• Reducing dependence on the domestic market: Foreign markets strengthen marketing power and reduce dependence on domestic customers.
• Offsetting market fluctuations: Opening up to world markets reduces the impact of general and seasonal fluctuations in the domestic market.
• Using production capacity efficiently: Exporting raises capacity utilization; unit costs fall and economies of scale are achieved.
• Increasing competitiveness: While the company adapts to new technologies and methods, the country benefits from an improved foreign trade balance.
• Creating employment: Exporting goods and services creates new job opportunities.

Benefits of exporting for a company

• It provides an opportunity to expand market share and increase sales and profitability.
• If capacity is not fully used in the domestic market, it makes it possible to increase production and lower unit costs.
• It reduces dependence on the domestic market and helps offset periods of stagnation.
• It spreads risk by extending competition across different markets.
• Entering foreign markets with products already proven at home reduces market research costs.
• International competition encourages developing products to meet market needs and builds technological know-how.
• It reduces the negative impact of seasonal sales fluctuations.
• It ensures steady cash flow and sufficient working capital.
• It extends the life cycle of products.
• As brand recognition grows, competitiveness increases in all markets.

Risks of exporting

Risks common to both domestic and foreign markets include the following: sales may fall below forecast levels, competition may be more intense than expected, and customers may delay their payments.

Risks specific to exporting can be summarized as follows:

• The transfer of export revenues from the target country may be restricted.
• Fluctuations in exchange rates may reduce profit or lead to losses.
• Legal proceedings may become more difficult in payment or contract disputes.
• Political instability in the target market may cause losses.
• The product may not attract the expected interest in the foreign market, and modifying the product may be difficult.